Infinity Ward: you're doing it all wrong

Publishers and developers would do well to heed the current woes Infinity Ward is enduring with the PC community and take away some learnings from it. Here’s some observations to that effect: 1. Rumour control When you’re sitting on what many tip to be the biggest game of the year, there’s bound to be plenty of stakeholders with a view on an appropriate comms strategy... Read More

Microsoft E3 conference play-by-play

Dropped in from www.gamearena.com.au Microsoft has a chance to seize the initiative at E3 by going first. With a bunch of new game announcements and a stunning hardware reveal – we think they have set the bar very high. Here’s our play-by-play from Microsoft’s E3 briefing. It was meant to be live…but WIFI access was…awful. Anyway: 10.27: We open with... Read More

Hyperbole hurts: just ask the BSA

There’s a fine art to being a body charged with being the punitive and educational face of an industry. Tread too softly and you risk derision from the bodies you’re meant to represent, not to mention being regarded as a toothless tiger by the people inclined to engage in behaviours you seek to discourage. Put on the jackboots and go too far the other way, and it’s... Read More